There’s no place more quintessentially Melbourne than the eclectic suburb of Fitzroy. It’s famous for its vibrant scene of restaurants, bars, cosy pubs, markets, galleries and vintage boutiques. Unsurprisingly the gentrification of Fitzroy has seen it rapidly increase in value by 95.45% over the last 5 years.
Tapping into this high demand market, our client SMA Projects approached Furnish My Apartment (FMA) to work with them on the Fitzroy Ltd apartment development. We supplied and installed a collection of quality, turnkey furniture packages for the benefit of investors and their tenants. As a major value-add for the project, we provided;
- Furniture packages for acquisitions group investors
- Furniture packages for off-the-plan purchasers
- Sales Incentive Packages
Aimed toward buyers seeking a first-class, urban lifestyle within close proximity to the CBD, Fitzroy Ltd features an exclusive collection of contemporary homes that sit elegantly within tree-lined streetscape. Their superb level of design combines rare quality with modern day conveniences and the added advantage of being occupancy ready with a fully furnished apartment option (which is especially appealing to investors and first home buyers).
Benefits of a offering a fully furnished apartment
The number of discerning buyers seeking a move-in ready furniture solution is growing exponentially. The benefits of offering a fully furnished apartment are two-fold; the headache and stress of being time poor and having to source and order the right type of furnishings, plus manage all of the deliveries is completely removed for the buyer, along with the additional benefits of tax incentives and higher rental returns.
Apartments available in occupancy ready condition are proving to be a huge sales incentive for buyers and investors. Furnish My Apartments services helped to give SMA Projects a greater competitive edge in the market. The bottom line is that a furnished apartment sells.
FMA’s end to end service
As a leading supplier of development specific FF&E packages, Furnish My Apartment provided SMA with a complete end to end service. Our focus was to supply quality furniture, décor and appliances to inspire their purchasers and match the exceptional, refined and richly detailed living spaces of the development. We value manage all of our projects, ensuring budgets and lead times are met, through to the delivery, installation and styling of the project.
Furnish My Apartment are thrilled to be part of this luxury Melbourne development and thoroughly enjoy working alongside SMA Projects. We would like to thank Ben McCann, Assistant Development Manager at SMA for his gracious testimonial below.
“I first came across Furnish My Apartment at the completion of our 350+ lot Yorkshire Brewery project in late 2015. The FMA team provided excellent service from day one in assisting us to supply, install and style furniture packages for a handful of remaining properties. Following this, consulting again with FMA during the sales campaign for our Fitzroy Ltd project was a no brainer.
They provided furniture packages that ticked all our boxes to enable us to use them as a powerful incentive in a number of deals. I wouldn’t hesitate using FMA on any future projects or recommending Sharon and her team to anyone looking for seamless turn-key furniture packages.”
To find out more about Furnish My Apartment’s Development Specific turn-key furniture packages, please contact us on 0419 502 696 or email firstname.lastname@example.org.